I created a branding and guerilla advertising campaign for an underground UK based travelling art gallery that operate out of abandoned warehouses, aptly titled, Warehouse Galleries.
I went about generated a youthful and exciting brand image that avoided many of the cliche’s associated with guerilla activity and created a clean, modern, logo design based on a various pieces of visual symbology, all of which connect directly to the brand and also function without the construction of the campaign and its visual outcomes.
The primary parts of the campaign featured QR code posted that contain no information what so ever without user participation, with the exception of minimised versions of the branding. The codes the directed the user on to a version of the poster containing a city name, dates and a post code. The idea behind revealing such a small amount of information was to limit the interest to the kind of inquisitive minds that the gallery actually wants to attract. In support of this print campaign I always proposed site specific branding placement to high population areas or places with high volumes of commuters simply displaying the brands logo design.